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Privacy Policy

Privacy Notice

Who we are

Showtown is Blackpool’s brand new all-singing, all-dancing museum and is operated by the Blackpool Heritage & Museum Trust. The museum is family friendly, fun and entertaining. It celebrates Blackpool as the home of popular entertainment and the nation’s favourite seaside resort. Blackpool Council’s Heritage Service transferred to Blackpool Heritage & Museum Trust at the beginning of 2024; the Service is tasked with preserving and recording our history and heritage for the future.

Blackpool Heritage & Museum Trust respects your privacy and this page explains how it uses any personal information you give us. The Trust’s Data Protection Officer is called Jonathan Pickup and he can be contacted at

Why do we collect your information?

In order to support the delivery of Showtown and the History Centre we process individual’s personal information for the following reasons:

  • for admission to the museum
  • operation of CCTV at the museum
  • online purchase of goods and memorabilia
  • newsletters
  • marketing
  • events and activity programmes
  • schools and engagement programmes
  • donations to the Trust and agreements with funders
  • collecting activities
  • publication of promotional material

We have a small number of online forms for specified purposes and we will not use the personal information collected by these forms for marketing purposes without asking you.

What types of information do we collect?

In order to support the delivery of Showtown and the History Cenytre we collect the following types of personal information:

  • contact details (name, address, postcode, telephone, email)
  • financial information for payments
  • CCTV images
  • emergency contact and medical information
  • film footage, still photos, voice recordings

What is our lawful basis?

The lawful basis for using personal information for admission to the museum and the purchase of goods and memorabilia is ‘performance of a contract.’ The distribution of newsletters, marketing and the publication of promotional material is ‘consent’ based. ‘Legitimate interests’ is the basis relied on for the museum’s use of CCTV, donations and collecting activities.

How do we comply with data protection law?

Any personal information you provide will be treated in accordance with data protection law. We do not ordinarily share your personal information unless we are required to so by law or with approved processors that are acting on behalf of the Trust.

Transactional information is ordinarily retained for six years after the point of purchase. CCTV images are retained for thirty days unless they are required for longer due to a specific reason. Personal information for newsletters, marketing and promotional material is retained until the individual withdraws consent; this can be done by contacting the Data Protection Officer.

Individuals are afforded a number of rights under data protection law; these include the right to request copies of your personal information that we hold, right to rectify inaccurate information and the right to request personal information is erased. If you wish to exercise any of your rights please contact the Data Protection Officer.

General Mailing List

We use TOR Systems to deliver our mailing list; names and email addresses are kept on TOR’s CRM system, which is based in the UK.

TOR Systems will not share your personal information with any others unless you give consent and/or we are required to do so by law.


If you are not happy with how we have handled your personal information, you can complain to the Data Protection Officer, which provides us with the opportunity to resolve this with you.

If you are still dissatisfied, you can complain to the Information Commissioner’s Office (ICO) who is the UK’s regulator for data protection matters. The ICO’s contact details are: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF. Telephone: 0303 123 113 or by email to